RAFAEL FLORES

Product Designer & Design Leader

Build systems that scale. Ship products. Human-centered AI.
Design SystemsAI StrategyA11y & Content
I’m a hands-on systems designer and design leader who blends enterprise rigor with startup velocity. Over 15+ years across health, wealth/fintech, and insurance, I’ve helped teams modernize how they design and deliver while keeping people at the center.


I specialize in design systems, accessibility, and AI-assisted quality tooling. In parallel, I design AI-native workflows that keep humans in control, with explainability, uncertainty cues, and safe fallbacks that make complex decisions feel trustworthy.


TL;DR: I scale design quality and team health through systems, accessibility, and coaching—bridging the pace of startups with the reliability enterprises require.
Quality & Velocity
reduced issues • faster handoffs
Coaching & Team Health
mentorship • research cadence
AI-Native UX
explainability • uncertainty cues • safe fallbacks
Platforms
Web • iOS • Android parity via DS

Core Strengths

I help teams ship faster and smarter by designing systems that connect craft, quality, and data.

Defects ↓50%

Systems & Scale

Design systems that keep code and design in sync across Web, iOS, Android.

TokensMulti-brandRelease trains
View proof
Release predictability ↑

AI & Quality

AI-native UX for users; AI-assisted checks for teams and CI.

ExplainabilityUncertainty cuesEval harnesses
View proof
A11y debt ↓

A11y & Content

Accessible patterns and copy standards baked into the system.

WCAG 2.2SemanticGovernance
View proof
App rating ↑ 2.2→4.2

Research & Measurement

Lightweight ops to turn research into measurable outcomes.

Study cadenceA/BTelemetry
View proof
Domains:FintechHealthcareEnterprise SaaSTeams led:8 designers

Case Studies

Selected Work: From Systems to Strategy

  1. AI Swing Coach: Mobile Trading — case study banner
  2. Cutting Late-Stage Defects with Design System Guardrails — case study banner
  3. Design Strategy & Innovation: Raising Mobile Quality at BMO — case study banner

Experience

    Alight Solutions logo

    Alight Solutions — Product Design Director

    2020–2025

    Scaled design systems & a11y for enterprise HR SaaS

    Late-stage defects ↓50% · Lead time ↓30% · Design system adoption ↑ org-wide

    Led 8-person design org; partnered with FE to operationalize tokens; established A11y governance and design ops

    BMO Financial Group logo

    BMO Financial Group — User Experience Team Lead

    2019–2020

    Money movement & servicing (mobile)

    App rating ↑ 2.2 → 4.2 · Friction in key flows ↓

    Led 2 designers across 2 agile pods while acting as senior IC; instituted design reviews and research cadence with PM/Eng

    Walgreens logo

    Walgreens — Senior Mobile Product/Interaction Designer (Contract)

    2018–2019

    Checkout and service flows for consumer health & retail

    Shared standards/components → delivery predictability ↑; QA issues ↓

    Worked across multiple flows; partnered with PM/Eng; formalized specs and redlines to streamline handoff

    Hyatt logo

    Hyatt — Lead Mobile Product Designer (Contract)

    2017–2018

    Booking, loyalty, and trip management

    Conversion and engagement ↑ via flow optimizations

    Led optimization and new features; collaborated with brand/loyalty and research; produced journey maps and competitive analysis to inform roadmap

View full resume